The Hottest Perfumer in Paris

Brendon Babenzien's J.Crew Debut, Shein's Valuation Plunges, Raf Simons

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, JULY 26, 2022 Aesop perfume master Barnabé Fillon is courting investors for high-end start-up Arpa. J.Crew released its first collection by Brendon Babenzien, a major step in the retailer's comeback strategy. Shein investors are reportedly seeking to sell stakes at a 30 percent discount to the retailer's previous $100 billion valuation. Raf Simons is set to make his London Fashion Week debut in September. Plus, join us tomorrow as fashion designer Stella Jean shares her insights on how to build a career in fashion on LinkedIn Live at 16:00 BST/11:00 EDT. Register now.

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BEAUTY The Hottest Perfume Start-Up in Paris By Robert Williams Barnabé Fillion, the multi-disciplinary aesthete behind scents from Aesop and Rick Owens, is using innovative ingredients and tie-ups with the worlds of art and music to fuel his own high-end fragrance venture, Arpa. READ MORE

RETAIL The J.Crew Comeback Starts Now By Cathaleen Chen With its new menswear collection under creative director Brendon Babenzien, the retailer has its best shot in years at returning to the fashion zeitgeist. READ MORE

Raf Simons to Make London Fashion Week Debut READ MORE

Shein Private Bids Imply $30 Billion Valuation Drop Since April, Sources Say READ MORE

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NEWS BRIEFS Urban Outfitters to Carry Parade Underwear

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RETAIL Building a DTC Challenger Brand By BoF Team

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