How to Fundraise in a Tough Market

The Next Gen-Z Favourite App, Derek Jeter's Activewear Brand

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, JUNE 29, 2022 In today's rocky economic climate, fashion and beauty start-ups must undertake creative tactics to secure capital. Geneva has emerged as Gen-Z's latest up-and-coming app, and beauty brands are tapping its newfound power. Derek Jeter, Wayne Gretzky and Misty Copeland are the latest athletes to launch an activewear brand. Don't miss today's Sustainability Masterclass: How Should Fashion Invest for the Future? at 17:00 BST/12:00 EDT.

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ENTREPRENEURSHIP How to Fundraise in a Bear Market By Cathaleen Chen

Facing a possible recession, private investors are tightening their purse strings. This means fashion and beauty start-ups must preserve cash and undertake creative tactics to secure capital. READ MORE

MARKETING How Brands Are Using Gen-Z's Latest App By Alexandra Mondalek

Geneva, the social messaging platform that combines text, audio and visual tools, has attracted young consumers looking for a community to call home. Brands are helping build those hubs, but how they measure the success of the platform is ambiguous. READ MORE

RETAIL Derek Jeter, Wayne Gretzky and Misty Copeland Team Up for Sports Apparel Label By Chavie Lieber The athletes are debuting a new label, Greatness Wins, with Untuckit co-founder Chris Riccobono. READ MORE

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NEWS BRIEFS Walgreens Shelves Pharmacy Boots' Sale as Market Turmoil Hits Dealmaking

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