The New Rules for Launching a DTC Brand

Anti Social Social Club Acquired, Advice for Glossier's New CEO

ADVERTISEMENT

WHAT YOU NEED TO KNOW TODAY: THURSDAY, MAY 26, 2022 Launching and scaling a DTC brands successfully has less to do with performance marketing than breaking the mould and creating a community organically, BoF's latest case study finds. Zalando co-founder and co-chief executive Robert Gentz sits down with BoF technology correspondent Marc Bain to discuss how the online retailer is marrying fashion with data science. A licensing company has acquired the streetwear label Anti Social Social Club, BoF has learned. Glossier's new CEO must find ways to grow the brand without losing sight of what made it special, writes Rachel Strugatz. This week on The Debrief, BoF's Chavie Lieber dives into the elaborate and secretive ways luxury brands court their high-spending clients.

TOP STORIES

RETAIL Building a DTC Challenger Brand | Download the Case Study By Cathaleen Chen Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show. READ MORE

TECHNOLOGY Zalando Co-CEO on Bringing Data Science to Fashion Retail By Marc Bain

AI is critical to how the German fashion giant matches millions of customers with the right product in the right fit. READ MORE

LUXURY Anti Social Social Club Acquired by Marquee Brands By Lauren Sherman

The purchase of the polarising streetwear label by the same company that backs Martha Stewart and Ben Sherman points to an M&A market in transition. READ MORE

BEAUTY Advice for Glossier's New CEO By Rachel Strugatz Kyle Leahy, a veteran of Nike and Cole Haan, succeeds founder Emily Weiss. But will a traditional retail executive be able to steer an untraditional brand? READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Lululemon, Fenty Beauty, Goop and Glossier Voice Support for Abortion Access Amazon Opens First Physical Fashion Retail Store Amazon Faces Record Challenges at Shareholder Meeting GIC to Take Minority Stake in Aditya Birla Fashion and Retail Nordstrom Is Shuttering Trunk Club

MULTIMEDIA

PODCAST How Luxury Woos the World's Biggest Spenders By BoF Team

ADVERTISEMENT

Valentino Promenade Fall 2022 Collection The Valentino Promenade Fall 2022 Collection and its accompanying campaign entitled "Portrait of a Generation" features signatures from Valentino's heritage, translating the codes of Italian savoir faire into an aesthetic that, while staying true to its high-style fundamentals, gives a new meaning to the codes and values. It is about individuality and uniqueness; it is about diversity and inclusivity; it is about community. DISCOVER MORE

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com