The Data-Driven Approach to Merchandising

Checking In on Fashion's Branded Hotels, Gymshark Sales Surge

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, MAY 24, 2022 A growing number of retailers are trusting algorithms to decide what styles to sell. As travel ticks back up to pre-pandemic levels, fashion brands including Bulgari and Armani are making new investments in hospitality. Gymshark's revenue surged 54 percent to over $500 million in its most recent fiscal year, thanks in part to strong international sales. Sales of Russian-made clothes are booming following Western brands' exodus from the country.

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TECHNOLOGY At More Retailers, Algorithms Are Deciding What's for Sale By Marc Bain

Brands are leaning into a data-driven "test-and-learn" model, and even automating tasks such as reorders, to better match supply with demand and minimise their inventory risks. READ MORE

LUXURY As Travel Booms, Fashion's Hospitality Ambitions Heat Up By Chavie Lieber

Elle International is launching hotels as Bulgari plans to nearly double its resort footprint in the next three years — with brands anticipating post-pandemic tourism will bring fortune to the fashion hospitality space. READ MORE

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NEWS BRIEFS UK Luxury Brands Urge Government to Bring Back Tax-Free Shopping Russians Turn To Domestic Clothing Brands Amid Western Exodus Growing International Sales Boost Gymshark Revenue and Profits Ted Baker Progresses Sale to Preferred Suitor as Sycamore Pulls Out

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