Unpacking Calvin Klein’s New Strategy

Clothing as Content, Hermès Sales Jump

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, APRIL 15, 2022 Calvin Klein's Palace collaboration is part of a new strategy built around regularly releasing and iterating on the brand's most iconic products. Hermès reported a 27 percent increase in sales in its first quarter, with the US and Europe fuelling growth. Retailers like Shein and The RealReal have mastered the idea of clothing as content. Tune into the next Building a Career in Fashion on LinkedIn Live with stylist and brand consultant Matthew Henson on Tuesday, April 19 at 5pm BST/12pm EDT. Register for free now.

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MARKETING & PR Calvin Klein's New Strategy: Don't Market the Dream, Market What Sells By Alexandra Mondalek

As seen in its latest collaboration with skate brand Palace, Calvin Klein's path forward is focused on highlighting its most successful categories like denim and underwear. READ MORE

TECHNOLOGY The Key to E-Commerce Success: Treat Clothing as Content By Marc Bain

For many consumers, the endless feed of new styles offered by online retailers like Shein, The RealReal and Grailed is as much about entertainment as shopping. Either way, they're hooked. READ MORE

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2022 Gen Z vs Millennial Apparel Report Fashion & Apparel trends are changing at the speed of the internet – and there are two key culprits driving that change: Gen Z & Millennials. The latest report from Youth Insights Provider, Knit, has the consumer insights your brand needs to keep up, like: style and purchasing preferences, Gen Z and Millennials' favorite brands across apparel categories, and generational thoughts on new trends like AR/VR and BNPL. DOWNLOAD NOW

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