This Week: The Future of Shapewear

Join us on Wednesday, April 20 at 16:00 BST

REGISTER NOW  Dear Reader,   Skims, Kim Kardashian and Jens Grede's "solution wear" brand helped redefine the shape wear market. But the category, which is particularly sensitive to changing consumer behaviour and preferences, is now flush with choice. Most recently, American musician Lizzo launched her own shape wear and athleisure brand called Yitty with Fabletics. What do brands need to do to stand out in the increasingly competitive market?    Please join us on Wednesday, April 20 at 16:00 BST / 11:00 EDT as BoF's Alexandra Mondalek breaks down the future of shape wear with Fabletics chief executive Adam Goldenberg, and Kearney principal Nora Kleinewillinghoefer.    Ahead of the event we recommend exploring these two member exclusives:  Skims Plots Its Next Moves: 'We Don't Have the Luxury of Failing' Is There Room in the Shapewear Market After Skims? Lizzo Thinks So.   ADD THIS EVENT TO CALENDAR Apple   Google   Office 365   Outlook   Outlook.com   Yahoo Other Upcoming Events Building a Career In Fashion Tuesday, 19 April at 17:00 BST LinkedIn LIVE Featuring Stylist and Brand Consultant Matthew Henson  REGISTER NOW Limited tickets are available to attend in person in New York — or join the global livestream on Wednesday, May 4, exclusively for BoF Professional All-Access members. REGISTER NOW The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com