Case Study: A New Model for Independent Brands

Gucci's Growth Hangover, Renewed Threats to Luxury

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, APRIL 27, 2022 BoF's latest case study examines brand accelerator Tomorrow's model for growing high-potential labels like A-Cold-Wall, Charles Jeffrey Loverboy and Martine Rose. Gucci's uneven pandemic rebound has some investors worried after years of record-breaking sales growth. A new outbreak in Beijing and no end to China's 'zero-Covid' strategy signal further disruption for luxury brands. Plus, learn how to work with TikTok talent at the BoF Professional Summit on May 4, 2022. Register for the livestream today.

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LUXURY A New Model for Building Independent Fashion Brands — Download the Case Study By Lauren Sherman Brand accelerators like Tomorrow offer cash, shared services and economies of scale. Can the approach turn high-potential young labels into success stories? READ MORE

LUXURY Can Kering Shake Off Gucci's Growth Hangover? By Robert Williams

The Italian mega-brand's uneven pandemic rebound has some investors worried after years of dizzying growth. READ MORE

CHINA China's 'Zero-Covid' Policy Poses Renewed Threat to Luxury By Casey Hall

Shanghai's current lockdown will eventually end but a new outbreak in Beijing and no end to the country's rigid pandemic strategy suggest retail disruptions are likely elsewhere. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Essence Taps Corey Stokes as Creative Vice President Saul Nash Wins the 2022 International Woolmark Prize Ferragamo, Amazon Say They Helped China Seize Counterfeits in Zheijang Primark to Raise Prices as Cost Pressures Mount Judy Turner, Elena Velez Among 2022 CFDA/Vogue Fashion Fund Finalists

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TECHNOLOGY How to Work with TikTok Talent at the BoF Professional Summit By BoF Team

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