Dear Reader,
Please join us on Thursday, March 31 at 16:00 BST for this open access #BoFLIVE. You'll hear BoF's Lauren Sherman and Cathaleen Chen in conversation with Ana Andjelic, marketing executive and author, as they discuss how brands can compete with Shein.
Whether you want to understand what drove Shein's rapid rise from anonymous fast fashion brand to the world's biggest digital fashion retailer or learn more about how the rest of the industry is fighting back, this #BoFLIVE is an opportunity to delve deeper into the fashion's industry's digital retail landscape.
ADD THIS EVENT TO CALENDAR
The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY.
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Wednesday, March 30, 2022
Unpacking How to Compete with Shein on #BoFLIVE
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