Plus: Prime-time Paralympics | Friday, March 04, 2022
| | | | | | | Presented By Amazon | | | | Axios PM | | By Mike Allen ·Mar 04, 2022 | | Good afternoon: Today's PM — edited by Justin Green — is 473 words, a 2-minute read. | | | | | | 1 big thing: Pet investment boom | | Illustration: Brendan Lynch/Axios The COVID pet boom is unleashing more opportunities for investment across the burgeoning veterinary care industry, sources tell Axios Pro Health Tech co-author Sarah Pringle. Why it matters: Veterinary care is one of the largest pockets of spending for pet parents — and it's facing a big labor shortage. - The market anticipates a 33% increase in pet health care spending over the next decade, but a shortage of nearly 15,000 veterinarians will likely still exist by 2030, according to a study published this week by MARS Veterinary Health.
Between the lines: Private-equity-driven consolidation in the sector is aimed at helping vets spend more time providing care, and not administrative tasks. - Bigger chains also typically enjoy better buying power from distributors.
State of play: Traditional vet chains have long enticed private-equity investment at big price tags (and they keep ticking higher). Meanwhile, early-stage investors are injecting fresh capital into emerging vet tech models looking to consumerize the industry. |     | | | | | | 2. Russian slowdown | | Davide Martello, 40, an Italian man living in Germany, plays the piano at the border checkpoint in Medyka, Poland. Photo: Yara Nardi/Reuters Russia has failed to gain air superiority despite launching an estimated 500 missiles over the past nine days, the Pentagon told reporters today. - A large Russian force is about 15 miles from Kyiv but has not advanced significantly in the past few days, reports Axios' Zachary Basu.
- Ukraine and Russia plan to hold a third round of peace talks this weekend.
- Russia has now blocked access to Facebook.
What they're saying: Ukraine Foreign Minister Dmytro Kuleba thanked NATO allies for their support but called on them to do more. - "Russia tries to turn Ukraine into Syria, and the tactics they deploy are very similar to the ones they excelled at in Syria."
Go deeper. | | | | | | | | A message from Amazon | | "Amazon has allowed me to live a comfortable life" | | |  | | | | Getting great health care benefits was Luv-Luv's top priority during her job search. That's why she chose Amazon. Thanks to Amazon's starting wage of at least $15 an hour and comprehensive benefits, she lives life on her own terms. Watch her story. | | | | | | 3. Catch up quick | | New York Mayor Eric Adams speaks in Times Square today. Photo: New York City Mayor's Office via AP - New York City Mayor Eric Adams told residents to "go out this weekend." The city will end school mask mandates on Monday. — AP
- Disney will debut an ad-supported tier for Disney+ in the U.S. by the end of the year. Go deeper.
- Former Attorney General Bill Barr told NBC News anchor Lester Holt that former President Trump became "very angry" when Barr told him there was no evidence the 2020 election was rigged. Go deeper.
| | | | | | | | 4. 🥇 Prime-time Paralympics |  Data: IPC; Chart: Baidi Wang/Axios The 13th Winter Paralympics began today in Beijing — minus Russia and Belarus, whose teams were banned because of Russia's unprovoked invasion of Ukraine. - NBC will air the Winter Paralympics in prime time for the first time, reports Axios Sports reporter Jeff Tracy.
The big picture: 736 athletes are representing a record 49 delegations, including Team USA star Oksana Masters, who was born in Ukraine. - Paralympians will use the same athletes' village from last month's Games, upgraded for accessibility.
- The Games will host 78 medal events across six sports.
Photo: Ryan Pierse/Getty Images Above: Flag bearer Maksym Yarovyi leads Team Ukraine during today's opening ceremony. | | | | | | | | A message from Amazon | | "Amazon's health benefits start the day you sign on the dotted line" | | |  | | | | Shortly after starting at Amazon, Carlton found out he had stage four prostate cancer. Getting health care benefits starting on day one helped him receive the care he needed when he needed it. Why it's important: Health care starts for Amazon employees and their families on day one. Learn about Carlton's story. | | |  | It's called Smart Brevity®. Over 200 orgs use it — in a tool called Axios HQ — to drive productivity with clearer workplace communications. | | | | | | Axios thanks our partners for supporting our newsletters. If you're interested in advertising, learn more here.
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