Why Luxury Brands Want In on Football

DAOs Explained, Fashion in Ukraine, BFC Fund

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, FEBRUARY 2, 2022 Dior, Armani and Moncler are among the growing number of luxury brands partnering with football clubs as a way to reach the sport's global audience. DAOs, or decentralised autonomous organisations, where members can both own part of an asset and influence its direction, are the latest crypto-fuelled technology that's captivated the fashion industry. Ukrainian Fashion Week will go ahead as planned this week despite concerns about a potential military escalation between Russia and Ukraine. The British Fashion Council is teaming up with a VC firm to advise on a new fashion-focused fund. Zegna's sales rose 27 percent to €1.29 billion ($1.45 billion) last year, and the newly public company predicted revenue would grow in the low teens in 2022.

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LUXURY Why Luxury Brands Want in on Football By Daniel-Yaw Miller

Despite the rocky history between fashion and football, luxury brands from Moncler to Dior are looking to benefit from the cultural power and global audience of the world's most popular sport. READ MORE

TECHNOLOGY DAOs Are Coming for Fashion. What Are They? By M.C. Nanda

Decentralised autonomous organisations are new, relatively small vehicles looking to change how fashion funds and produces everything from companies to T-shirts. READ MORE

GLOBAL MARKETS Ukraine's Fashion Industry Grapples with Geopolitical Tensions By Daria Labutina

Ukrainian Fashion Week will go ahead as planned this week despite concerns about a potential military escalation between Russia and Ukraine amid growing US-Russia friction. READ MORE

FINANCIAL MARKETS BFC to Advise on Fashion-Focused VC Investment Fund By Tamison O'Connor The London Fashion Week organiser is partnering with VC fund Venrex in a bid to diversify its revenue stream and expand its reach to a wider variety of fashion businesses. READ MORE

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NEWS BRIEFS Sneakers by Virgil Abloh Beating Auction Estimates Kim Kardashian Stars In First Balenciaga Campaign Sales at Zegna Rise 27% In 2021 Chinese New Year Sees Luxury Brands Tap Into TV Marketing Russian Modest Fashion Brand Firdaws to Reopen Stores

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