Supreme’s New Creative Director

New York Fashion Week in the Metaverse; China's NFT Opportunity

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, FEBRUARY 16, 2022 Supreme has appointed Tremaine Emory its new creative director, BoF has learned. Several designers incorporated avatars, holograms and other virtual elements into their New York shows. Louis Vuitton is hiking prices for its leather goods, fashion accessories and perfumes, alongside peers Chanel and Dior. Fashion's NFT opportunity is different in China where tech giants are building separate infrastructure.

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WORKPLACE & TALENT Supreme Appoints Tremaine Emory Creative Director By Vikram Alexei Kansara and Sarah Kent

The Denim Tears founder is the streetwear juggernaut's first major creative appointment since it was acquired by VF Corp for $2.1 billion in late 2020. Emory will work closely with Supreme founder James Jebbia, who will continue to oversee all aspects of the business. READ MORE

TECHNOLOGY New York Fashion Week Took On the Metaverse, With Mixed Results By Marc Bain

As the foundations of this emerging digital world are being laid, brands are in the process of figuring out what works — and what doesn't. READ MORE

CHINA China's Parallel NFT Universe: A Guide for Fashion By Casey Hall

The NFT opportunity is different in China where tech giants are building a separate blockchain infrastructure driven by a government ban on cryptocurrency. READ MORE

LUXURY Louis Vuitton Set to Raise Price Tags This Week as Costs Climb By Reuters

The move will affect leather goods, fashion accessories and perfumes, and makes Louis Vuitton one of the first big labels to hike prices widely this year to protect margins as costs soar. READ MORE

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NEWS BRIEFS Sri Lankan Apparel and Textile Exports Rise Almost 23% in 2021 Eileen Gu's China Choice Proves Lucrative, For Now

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Zara Is Hiring Opportunities at Zara include an Outerwear Designer, a Knitwear Designer, a Shirts Designer and a Technical Designer at their headquarters in A Coruña, Spain. Founded in 1975 and based out of Galicia, Spain, Zara is the flagship company of the Inditex group — the world's largest apparel retailer. Zara sells womenswear, menswear and kids collections in over 2,100 stores across 96 markets and employs more than 150,000 people globally. VIEW JOBS

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