With some 430 million active users each month, Pinterest is a social network where users interact by following each other and liking and commenting on each other's posts, like Facebook and Instagram. Most people use Pinterest to find ideas for recipes, home and style inspiration, and plenty of other interests (hence the clever name). Users share images of their interests on virtual bulletin boards, and there are billions of different "pins," or bookmarks, on Pinterest. In addition to Pinterest's 430 million active monthly users, the social network derives its big value from the fact that 55% of its users are on the platform specifically looking to find or purchase something. This high purchase intent rate among users makes Pinterest an attractive place for brands to advertise. This differs from Facebook, Twitter and other social media platforms, where advertisements are typically annoying to users. To prove Pinterest's ability to attract advertisers, check out its soaring revenue growth. Pinterest has gone up fivefold, from $472 million in 2018 to $2.57 billion in 2021. Now, about whether Pinterest shares are currently a bargain... Last October, it was reported that PayPal (Nasdaq: PYPL) offered to buy Pinterest for $45 billion. Prior to that, Microsoft (Nasdaq: MSFT) was also looking to acquire Pinterest at a valuation in excess of $50 billion. These are two excellent reference points for what Pinterest's true value might be. Meanwhile, we can buy Pinterest shares in the market today while the company has a low enterprise value of just $15 billion. That means both of the reported takeover offers are more than three times where Pinterest shares currently trade in the market. That seems like a good opportunity to me. Good investing, Jody |
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