A Guide to Fashion’s New C-Suite

Celebrities Buy Back Their Brands, Luxury Labels Battle for Talent in China

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, FEBRUARY 3, 2022 The rise of new job titles, from chief brand officer to chief supply chain officer, tell us a great deal about bigger trends in the fashion industry. Stars such as Sean Combs and Jessica Simpson who have recently bought back their brands will find the landscape of celebrity fashion and beauty has changed dramatically from their heyday. In a bid to compete with rival Patek Philippe, Audemars Piguet will increase production in 2022. Michael Kors owner Capri Holdings raised its full-year forecast, riding a boom in handbag and apparel demand. Local sales assistants are incredibly valuable to brands in China, but some say they have too much leverage over VIP clients.

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WORKPLACE & TALENT A Guide to Fashion's New C-Suite By Sheena Butler-Young

The executive ranks at big brands increasingly include once-unknown job titles, reflecting an industry-wide shift in focus to improve its record in areas such as diversity, sustainability and logistics. READ MORE

RETAIL Why Celebrities Are Buying Their Brands Back By Chavie Lieber

Jessica Simpson, Sean Combs and other early-aughts superstars turned moguls are itching for a comeback. But much has changed about the celebrity fashion business. READ MORE

CHINA The Unsung Employees Behind China's Luxury Retail Boom By Casey Hall

Local sales assistants are incredibly valuable to brands in China, but some say they have too much leverage over VIP clients. READ MORE

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NEWS BRIEFS Audemars Piguet to Boost Production as Brand Vies With Patek Philippe Capri Raises Revenue Forecast on Firm Demand for Luxury Handbags, Apparel UK Retailers Raise Shop Prices by Most Since 2012 Japan's Seven & I Holdings to Sell Sogo & Seibu Department Stores Asics Defies Nike's China Underperformance in Return to Profit

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VIDEO The State of Fashion 2022 Q&A With the Authors By BoF Team

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