| From the Desk of Don Yocham: A talented programmer doesn't join a tech startup for the salary.
A CEO with a reputation for corporate turnarounds doesn't take a new gig for a paycheck.
An entrepreneur raising money for their next big venture doesn't count on annual raises to tie achievement to financial reward.
They all work for stock. And, given a choice, they prefer to earn that stock through what I call "Performance Shares." (They're like call options, but a little different than your traditional variety).
And when deals get done to fund these high-potential efforts, the most consistently successful investors behind the deals demand Performance Shares too.
In fact, companies rarely go public without throwing in these sweeteners. Warren Buffet insists on them when he invests. And Jeff Bezos' Amazon now demands them from many company suppliers before signing them onto the platform.
Now, the reason for such extreme focus on this potent payout lever is simple: These hyper-competitive experts, executives, entrepreneurs, and investors all know that nothing has the power to turn brilliant effort into seven, eight, or even nine-figure bank accounts like Performance Shares.
They fuel a massive incentive to succeed. And everyone wants a piece of that.
But you don't have to be an insider to get paid like you're on the inside track.
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