Chanel’s Supply Chain Strategy

Global Luxury Adapts to New Travel Trends, Leveraging Local Retail

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, DECEMBER 8, 2021 Chanel president of fashion Bruno Pavlovsky is betting on a bold supply chain strategy to future-proof the French megabrand. International tourism will not recover until 2023 at the earliest, according to The State of Fashion 2022 report by The Business of Fashion and McKinsey. São Paulo retail behemoth JHSF Participações has a plan to keep local luxury consumption high. Luxury sales in China are set to surpass 2019 levels by 90 to 110 percent next year, but government crackdowns and macroeconomic headwinds may make for choppy waters.

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LUXURY How Chanel Is Strengthening Its Supply Chain By Robert Williams

Over the past two years, Chanel has acquired seven new manufacturers. At the house's 'Métiers d'Art' showcase in Paris, president of fashion Bruno Pavlovsky broke down his strategy for future-proofing the French brand's supply chain. READ MORE

LUXURY The Year Ahead: Global Luxury Adapts to New Travel Trends By BoF Team and McKinsey & Company

International tourism will not fully recover until 2023 at the earliest, causing a shift in shopping patterns, according to The State of Fashion 2022 report by The Business of Fashion and McKinsey. Luxury players must rebalance their global footprints while increasing investment in domestic consumer bases and e-commerce. READ MORE

RETAIL JHSF's José Auriemo Neto on Leveraging a Permanent Shift to Local Retail By Zoe Suen

With tenants including Louis Vuitton and Dior, São Paulo-based retail behemoth JHSF Participações's chairman has a plan to persuade well-travelled Brazilians to keep shopping domestically. READ MORE

CHINA China's Booming Luxury Market Won't Be Smooth Sailing Next Year By Casey Hall As repatriation of luxury spend continues in 2022, domestic sales in China are expected to surpass 2019 levels by 90 to 110 percent, but that doesn't mean brands can rest on their laurels amid economic headwinds and government crackdowns. READ MORE

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