Fixing Genderless Fashion

Elena Velez Charts Her Own Path

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, DECEMBER 22, 2021 Brands are incorporating genderless designs and non binary models on the runway and in stores, but have yet to devote the same attention to how their clothes actually fit trans and gender-non-conforming people, José Criales-Unzueta writes. The designer Elena Velez is building a fashion business outside the system. She'll achieve a major milestone next month as her first collection available for the general public to shop goes up for sale on Ssense.

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RETAIL Op-Ed | The Key Element Most Brands Miss About Genderless Fashion By José Criales-Unzueta

Labels from Gucci to Altuzarra to Calvin Klein appear eager to sell to nonbinary consumers. But while brands often get the language around gender right, they need to give the same care to the clothes themselves, particularly how they fit, argues José Criales-Unzueta. READ MORE

ENTREPRENEURSHIP How Elena Velez Is Turning Buzz Into a Business By Chantal Fernandez

The designer is developing a business model that does not rely on industry connections. Now, as her first collection hits Ssense, her strategy to prioritise collaborations and Midwest craftsmanship will be put to the test. READ MORE

Chanel Is Aiming for Hermes Status With Handbag Price Hikes READ MORE

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