Does Sex Sell?

Zegna Rises on IPO, Nike Revenue Gains

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, DECEMBER 21, 2021 It's no longer sex that sells but a kind of look-don't-touch exhibitionism, argues Eugene Rabkin. Nike said strong sales in North America helped mitigate supply chain issues in its most recent quarter. Zegna shares rose in their first day of trading, signalling investor confidence in the luxury menswear brand's plans to expand beyond suits. Nordstrom has hired consultants to explore a potential sale of its Nordstrom Rack off-price business, Bloomberg reports. Blackstone bought a majority stake in the sunscreen brand Supergoop, in a deal valuing the company at between $600 million and $700 million.

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MARKETING & PR Op-Ed | Sex Doesn't Sell. Voyeurism Does. By Eugene Rabkin

'Look, don't touch' is the ethos that pervades fashion's exhibitionist post-pandemic look, argues Eugene Rabkin. READ MORE

RETAIL Nike Ekes Out Growth on North American Demand By Marc Bain

The sneaker giant's sales rose just one percent as it navigated the fallout of supply chain disruptions earlier in the year. READ MORE

LUXURY Zegna Goes Public As It Seeks to Chart a New Future By Diana Pearl

The Italian menswear company's public filing, the latest in a slew of fashion IPOs in 2021, is just one piece of a larger plan to redefine the brand. READ MORE

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NEWS BRIEFS Nordstrom Taps Adviser for Potential Spinoff of Its Rack Business Blackstone Buys Majority Stake in Sunscreen Brand Supergoop Reliance Brands Inks Joint Venture With Indian Designer Anamika Khanna Fashion Week 2021 Aims to Boost Dubai's Post-Pandemic Fashion Industry China's Top Livestreamer Viya Fined $210 Million for Tax Evasion

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