The New Way to Find Loyal Customers

Shang Xia Names Yang Li Creative Director

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, SEPTEMBER 23, 2021 Retailers are using artificial intelligence to find the customers most likely to become repeat shoppers. LVMH announced a recruitment drive on Wednesday, centred around attracting young talent. Beijing-born Central Saint Martins alum Yang Li will join luxury brand Shang Xia, established by Hermès and designer Jiang Qiong Er, as creative director. Plus, in our latest BoF Live, experts discuss how retailers can master last mile delivery.

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RETAIL The Technology Turning New Shoppers Into Loyal Customers By Marc Bain

Abundant data and advanced analytics are helping brands create new models of their customers' lifetime value. The aim is to gain better insight into which shoppers are worth investing in. READ MORE

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NEWS BRIEFS LVMH Plans Hiring Spree to Recruit Young Talent Shang Xia Hires Designer Yang Li

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VIDEO Cracking the Last Mile Opportunity By BoF Team

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Zalando Marketing Services Launches a Podcast to Drive Partner Success A new business-to-business podcast, Inside Fashion Marketing, sharing data insights and market expertise is the latest iteration of Zalando Marketing Services' strategy to drive shared success and inspiration for marketing professionals. "We have run a huge number of campaigns with our brand partners over the years, and gathered a lot of experience in online fashion marketing. With so much knowledge hidden in the minds of our partners and internal subject-matter experts, we decided to pull all this information together to share with our partner base," says Andreas Antrup, Zalando's senior vice president of advertising, managing director of ZMS and podcast host.  READ MORE

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