The BoF Podcast: Misa Hylton’s Enduring Impact On Fashion

Warby Parker, Allbirds and Why DTC Brands Still Can't Scale Profitably

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WHAT YOU NEED TO KNOW TODAY: SATURDAY, SEPTEMBER 4, 2021 In their plans to go public, direct-to-consumer pioneers Warby Parker and Allbirds signalled that stores, not social media marketing, are the key to growth. Megha Kapoor was appointed Vogue India's head of editorial content. Plus, this week on The BoF Podcast, Misa Hylton, stylist to hip-hop legends like Lil' Kim and Mary J. Blige, talks to Nick Nelson and Jason Campbell.

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MEDIA Misa Hylton's Enduring Impact On Fashion By BoF Team

The stylist, known for her work with hip-hop legends like Lil' Kim and Mary J. Blige, joins BoF columnist Jason Campbell and Nick Nelson to discuss how she has shaped fashion trends. READ MORE

RETAIL Warby Parker, Allbirds and Why DTC Brands Still Can't Scale Profitably By Chavie Lieber

The two companies' recent IPO filings revealed growing sales and growing losses. These digital innovators now see stores and other old-school retail strategies as the key to success. READ MORE

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