How Department Stores Are Courting Gen-Z

Ex-Adidas Brand Chief's New Venture

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, AUGUST 31, 2021 Department stores such as Macy's and Nordstrom are switching up their strategy in hopes of winning Gen-Z consumers. Former Adidas executive Eric Liedtke sees his new streetwear brand Unless as "the next Supreme or Yeezy, but from a sustainable standpoint." Despite past controversies, a crowd of over 400 — including many celebrities — flocked to Venice this weekend for Dolce & Gabbana's Alta Moda show. The release of Kanye West's latest studio album, "Donda," was accompanied by a merchandise drop that was "engineered by Balenciaga."

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RETAIL Can Department Stores Win Over Gen-Z? By M.C. Nanda

Department stores are investing in private label brands, e-commerce offerings and product collaborations to capture younger consumers, but it remains to be seen if the strategy is working. READ MORE

SUSTAINABILITY Ex-Adidas Brand Chief Wants to Build a Sustainable Supreme By Sarah Kent Eric Liedtke, who steered Adidas' collaborations with celebrities like Kanye West and Beyoncé, is launching a zero-waste, zero-plastic streetwear brand. READ MORE

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NEWS BRIEFS Fitness Tracker Firm Whoop Valued at $3.6 Billion After Softbank-Led Funding Dolce & Gabbana Presents Its Alta Moda Show in Venice Kanye West Unveils Balenciaga Album Merch 50 Organisations Representing Sri Lankan and Bangladeshi Workers Call for Covid-19 Protections Mel Ottenberg Named Editor in Chief of Interview Magazine Korean Retailers Open Spate of Mega Malls as Competition Rises Japan Retail Sales Rise for Fifth Straight Month in July Mercado Libre Acquires Latin American Logistics Company Rahul Mishra Closes Second Digital Edition of India Couture Week

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