How to Build an Influencer Marketing Team

Daniel Roseberry's Schiaparelli Success, What VCs Are Looking For

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, JULY 6, 2021 Brands and their agencies are bulking up their influencer marketing operations. Daniel Roseberry's Schiaparelli has won over the likes of Cardi B, Lady Gaga and Beyoncé. Investors are betting less on brands and more on start-ups offering retail services amid a record wave of funding. Uniqlo parent Fast Retailing is experimenting with in-house manufacturing. The joint administrators who handled bankrupt British couture house Ralph & Russo's recent sale are suing co-founder Tamara Ralph for £20.8 million.

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MARKETING & PR How To Build An Influencer Marketing Team By Alexandra Mondalek

As creators have become a key part of any successful digital marketing strategy, brands and their digital partners are looking to bulk up their influencer operations. READ MORE

LUXURY Daniel Roseberry's Schiaparelli Has Landed By Tim Blanks The American designer has established himself as haute couture's crown prince of extravagant, unabashed eccentricity, winning over the likes of Cardi B, Lady Gaga and Beyoncé. READ MORE

ENTREPRENEURSHIP Investors Look Beyond Brands in Search for the Next Great Fashion Start-Up By Cathaleen Chen Services and technology start-ups that aim to ease direct-to-consumer pain points are winning over venture capital funds amid a record wave of investment. READ MORE

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NEWS BRIEFS Ralph & Russo Administrators File Legal Suit Against Co-Founder Swedish Watchdog To Investigate Klarna for Bank Secrecy Breach Adidas, Bestseller Invest in Textile Recycling Company Uniqlo Experiments With In-House Manufacturing India's Flipkart Launches Social Commerce Platform Études Creates JV with Showroom DFO for China Expansion Softbank, Smart Africa Alliance to Double African Broadband Access

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Frankfurt Fashion Week's Strategy for Success 'We are starting Frankfurt Fashion Week from scratch, so we can set a completely new standard. We are uniting global industry players and trade organisers to combine our strengths and create something bigger,' says Anita Tillmann, managing partner of the Premium Group. READ MORE

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