Fashion’s Next Big Opportunity in China

How to Gamify Your Loyalty Program, DeBeers Confronts Legacy

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, JUNE 23, 2021 Brands are taking cues from social media platforms and casinos to make their loyalty programmes more addictive. A heavy focus on young consumers may be costing brands a slice of China's $880 million silver economy. The CEO of De Beers Jewellers is navigating a 10-year responsible business plan confronting the legacy of its parent company's past. Download BoF and McKinsey's State of Fashion Watches & Jewellery report to learn more. Warby Parker has filed with US regulators to go public. Highsnobiety is opening a concept store in the Zurich airport, with more locations planned.

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TECHNOLOGY How Brands Get Customers Addicted to Shopping By Chavie Lieber

Fashion brands are revamping their loyalty programmes to reward shoppers for everything from reading marketing emails to making a TikTok clip. These casino-like tactics are having a big impact on sales. READ MORE

CHINA Fashion's Next Big Opportunity in China: Older Shoppers By Casey Hall

An obsession with youth may be costing fashion and beauty brands a slice of China's $880 million silver economy. READ MORE

LUXURY De Beers: Taking Ownership of Its Legacy By Ming Liu

Céline Assimon, the chief executive of De Beers Jewellers, finds herself navigating a 10-year responsible business plan while getting to grips with the group's complicated relationship with lab-grown diamonds. READ MORE

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NEWS BRIEFS H&M's & Other Stories, Weekday Join Swedish Fashion Rental Platform Warby Parker Files Confidentially for US Listing Highsnobiety to Open Concept Store in Zurich Airport Burberry Joins Paris Men's Schedule Hypebeast Records $9.1 Million Profit in 2021, Forecasts Strong Growth Prada and Zegna Team Up to Buy Majority Stake in Italian Cashmere Maker Payment Service Start-Up Mollie Raises $800 Million at $6.5B Valuation Online Outlet Privalia Brazil Restarts IPO Plan Sephora and Zalando Partner to Sell Prestige Beauty Naver Drops Out of Bid for EBay Korea Stake India Plans Tighter E-Commerce Rules Amid Complaints Over Amazon, Flipkart

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RETAIL Don't Miss the BoF Professional Summit on the Future of Stores By BoF Team

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Innovating How Fashion's Wholesale Industry Connects Informa Markets Fashion, the wholesale connection platform behind Magic, Coterie and Project, is launching its physical events calendar from July — part of an ambitious plan to innovate the market to reflect post-pandemic needs. Commercial president Kelly Helfman and showcasing brands Zadig & Voltaire and Oak & Acorn share their insights and experiences. READ MORE

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