The Future of Livestream Shopping

Can Sustainable Labels Credibly Collaborate With Fast Fashion Brands?

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, APRIL 22, 2021 Livestream shopping is wildly popular in China, and a host of start-ups and social media platforms are betting Westerners will embrace the format. H&M's latest collaboration with Liya Kebede's Lemlem raises questions on tie-ups between sustainable labels and fast fashion giants. Alali Hart, CEO and founder of Montaigne AH, is key to cracking Nigeria's $1.2 billion beauty market. Lagos Fashion Week could adopt a pan-African strategy, reveals founder Omoyemi Akerele. Away co-founder Jen Rubio is the luggage brand's new CEO.

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RETAIL Who Is Actually Livestream Shopping? By Cathaleen Chen

Live selling via streaming video is a smashing success in China but has yet to catch on with consumers in Europe and the US due to several pain points. READ MORE

SUSTAINABILITY Scaling Up or Selling Out: How Can Sustainable Labels Credibly Collaborate with Big Brands? By Rachel Deeley and Darcey Sergison

H&M's latest collaboration with Liya Kebede's Lemlem drops on Earth Day, but it won't use the artisan-focused label's supply chain, underscoring the complexities of these kinds of partnerships. READ MORE

GLOBAL MARKETS How to Crack Nigeria's $1.2 Billion Beauty Market By Robb Young

In this week's Worldview, get to know the woman plugging beauty brands into Africa's largest economy, Brazil's powerful digital dynasty and the Russian capital of modest fashion. READ MORE

GLOBAL MARKETS Africa's Powerhouse Is Rewriting the Fashion Week Playbook By Ashley Okwuosa

As Lagos Fashion Week kicks off, founder Omoyemi Akerele looks back at ten years of shows and reveals how Nigeria's flagship fashion event could adopt a pan-African strategy in the decade ahead. READ MORE

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NEWS BRIEFS Away Names Co-Founder Jen Rubio CEO Ahead of Potential IPO Affirm Buys Online Return Service Returnly Warby Parker Plans U.S. IPO As Soon as This Year Manhattan Retail Rents Extend Slide, Showing Covid's Full Impact Chanel Loses European Court Fight In Trademark Dispute With Huawei Rakuten and Tencent's Mega Deal Comes Under Regulatory Pressure Helly Hansen's CEO to Step Down Blackpink's Rosé is Tiffany & Co.'s New Global Ambassador South Korea Rises in World Luxury Sales Rankings China is Creating an Alternative Standard to BCI Cotton

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At Getbee, How Digital Clienteling Is Innovating Luxury Retail "Human touchpoints are the piece that is missing in the lonely e-commerce experience — simply talking to someone," says Thea Myhrvold, founder and CEO of Getbee. Here, she shares how new digital clienteling tools empower brands to bring in-store levels of service online, driving sales and customer experience in the process. READ MORE

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