Sephora’s Strategy for Staying Ahead in Beauty

Why Valentino Is Finally Launching Makeup

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, APRIL 29, 2021 BoF's latest Case Study examines Sephora's strategy for staying ahead in an increasingly competitive beauty market. Valentino, one of the last major luxury brands without a beauty line, is getting into colour cosmetics. Sandra Chayo is the executive who re-energised one of Brazil's largest lingerie brands by casting controversial pop export Anitta. Shopify's first-quarter revenue more than doubled as the pandemic drove a boom in online selling. Facebook is rolling out new features to help influencers earn money from recommending products.

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BEAUTY Sephora's Bid to Dominate Global Beauty Retail — Download the Case Study By Chantal Fernandez Beauty's early retail innovator is beset by challenges across several sales channels and global markets. As rivals now look to disrupt the original disruptor, Sephora's next chapter may be its most arduous yet. READ MORE

BEAUTY Why Valentino Is Finally Launching Makeup By Rachel Strugatz

The Italian fashion brand was one of the last major luxury labels without its own beauty line. The debut follows successful cosmetics launches for Gucci and Hermès. READ MORE

GLOBAL MARKETS The Controversial Casting That Helped Brazilian Lingerie Go Global By Robb Young

In this week's Worldview, get to know the woman putting Latin lingerie brands on the map, India's troubled 'denim king' and South Africa's city of gold. READ MORE

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NEWS BRIEFS Pitti Immagine Postpones Summer Events Sneakers From Michael Jordan's Rookie Season up for Sale at Sotheby's Puma Sees Sales Hit From China Backlash and Freight Delays Shopify Revenue More Than Doubles on Online Boom Mercado Libre Takes Aim at Mexico Market Dominance Global and Indian Firms Step up to Combat India's Coronavirus Crisis China's Dazzle Group Sees Sales Surge 61% in Q1 Christopher John Rogers, Bianca Saunders Among LVMH Prize Finalists Facebook Reveals New Features for Creators To Earn Money From E-Commerce Sales New Investment Company Launched to Support African Luxury Brands

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VIDEO The Future of Multi-Brand Retail By BoF Team

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Beyond the Transaction: Klarna's New Growth Levers for Retailers "What we're trying to do in our partnerships is consider quick integration," says Klarna CEO Sebastian Siemiatkowski. Here, he discusses the evolving dynamics between Klarna and its partners, and the compelling new technologies innovating the path to purchase. READ MORE

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