How Brands Are Tapping Clubhouse

Kering's Strategic Bet on Resale, Marine Serre

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, MARCH 2, 2021 Although they can't officially join, brands are making inroads on audio-only Clubhouse. Kering is betting big on resale with a strategic investment in Vestiaire Collective. Marine Serre's star is rising at Paris Fashion Week. Another CEO is exiting MatchesFashion, which has struggled in a hyper-competitive market. Plus, BoF is seeking applicants for a fellowship to empower Black journalists.

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MARKETING & PR Who Will Be Fashion's First Clubhouse Star? By Alexandra Mondalek

The traditional influencer playbook won't work for brands experimenting with how to engage the audio-only social media app's fast-growing user base. READ MORE

LUXURY Marine Serre, Wild Child of Paris By Tim Blanks After a career surfing the zeitgeist, the rising star of Paris Fashion Week comes home to humanity for her latest collection, writes Tim Blanks. READ MORE

LUXURY Why Kering Invested in Vestiaire Collective By Robert Williams

A new funding round has pushed the Paris-based resale site's valuation above $1 billion. Kering's involvement comes as brands race to secure a seat at the table in the online resale space. READ MORE

FASHION WEEK In Milan, Post-Pandemic Polarisation By Angelo Flaccavento

The action at Milan Fashion Week swung between extremes, all tomorrow's parties and quiet hyper-classicism, reports Angelo Flaccavento. READ MORE

LUXURY Another MatchesFashion CEO Exits: What Went Wrong? By Lauren Sherman Former Amazon exec Ajay Kavan is out after a year in the role, with board member Maureen Chiquet to take the reins while the company searches for a new boss. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just £1 START TRIAL

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SPECIAL FEATURE

BoF Seeks Applicants for Black Journalists Fellowship The Business of Fashion announces the Next-Generation Black Journalists Fellowship, a six-month, part-time, paid reporting and writing program designed to empower up-and-coming Black journalists of any age. LEARN MORE

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