Internal vs. External Validity of UX Studies | Dangerous UX | Is A/B Testing Faster than Usability Testing? | Content Creation

Poorly designed qualitative or quantitative research may produce invalid results.

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  View this email in your browser New Articles Internal vs. External Validity of UX Studies   Poorly designed qualitative or quantitative research may produce invalid results. Avoid encouraging certain responses or behaviors and make sure that your study conditions and participants are representative.   9 min read Dangerous UX: Consequential Options Close to Benign Options   Confirmatory and destructive actions should be far apart from each other; use additional redundant visual signals to differentiate between them and avoid user errors.   5 min read New Videos ▶ Is A/B Testing Faster than Usability Testing at Getting Results?   If A/B testing can quickly show which design is best, why should a UX team bother doing usability studies and other user research? 5 min video ▶ Content Creation in Agile Development Processes   Many best practices for high-quality content creation and management will inevitably be skipped over, unless they are explicitly planned for as user stories within any Agile development project. 3 min video ▶ First Diverge, Then Converge During UX Workshops   A general technique that's helpful in many kinds of UX workshops and design ideation is to first have team members work independently to create diverging ideas and solutions. Then, as a separate step, everybody works together to converge on the final outcome. 4 min video Virtual UX Conferences America/Europe  February 20 – February 26 Full-day courses America/Europe   March 15 – March 26 2 Half-days per course America/Europe April 17 – April 23 Full-day courses Full event program describing all full-day UX training courses and the virtual conference format. UX Podcast Lessen Digital Misery with Complex Apps "Keep it simple," is one of many great UX mantras... but how exactly does someone "keep it simple" when working with complex applications? In this episode, Page Laubheimer, Senior UX Specialist with NN/g, shares his expertise in information architecture (IA) and complex app design, recommends a few ideas for business-to-business (B2B) and enterprise applications. 30 min episode You are receiving this newsletter because you subscribed at https://www.nngroup.com/articles/subscribe 48105 Warm Springs Blvd., Fremont, CA 94539-7498, USA Copyright 2020 Nielsen Norman Group, All rights reserved Manage preferences or unsubscribe.