A Game Changer for E-Commerce

Should Luxury Brands Raise Prices? View on Web Add to contacts New reader? Subscribe THE DAILY DIGEST ADVERTISEMENT THE UPFRONT Dear BoF Community, During a year of turbulence, one constant for the fashion industry is the central importance of China's luxury market. And with international travel still on pause, domestic e-commerce offers one of the largest opportunities for reaching Chinese shoppers. Now, an unlikely new tie-up between Alibaba, Richemont and Farfetch announced last week is redrawing China's online luxury battlefield. Casey Hall does the analysis. Elsewhere, Joe Biden has emerged the winner of a US election with implications for fashion, Aesop's CEO talks strategy and Eurazeo takes a majority stake in Axel Arigato. Plus, should luxury brands raise prices? Sarah Kent, Senior Correspondent TODAY'S MUST READ Intelligence How the Farfetch-Alibaba-Richemont Alliance Could Change the Game in the World's Largest Luxury Market BY Casey Hall With international travel on pause, China's domestic e-commerce market is one of luxury's largest growth opportunities. Now, a new alliance is redrawing the battlefield. Try BoF Professional for 30 days for $1/£1 JOIN TOP STORIES Luca's Letter Should Luxury Brands Raise Prices? BY Luca Solca Growing income and wealth inequality have allowed European luxury brands to raise prices at about double the rate of other consumer goods categories. But some brands are better positioned to hike prices than others, writes Luca Solca. Try BoF Professional for 30 days for $1/£1 JOIN The Week Ahead Biden Just Won a Narrow Victory. Is Washington Gridlock Good for Fashion? BY Brian Baskin This week, everyone will be talking about the results of the US election, the booming resale market, Singles Day and Farfetch's results. Get your BoF Professional Cheat Sheet. Try BoF Professional for 30 days for $1/£1 JOIN BoF Exclusive Eurazeo Brands Takes Majority Stake in Axel Arigato BY Lauren Sherman The private equity firm will pour €56 million into the Swedish footwear-turned-lifestyle label after its online sales soared during the pandemic. Try BoF Professional for 30 days for $1/£1 JOIN News & Analysis How Aesop Plans To Keep It Culty BY Rachel Deeley The luxury skin care company, now a certified B-Corp, has been forced to swiftly rethink how it reaches its customers during the pandemic. Chief Executive Michael O'Keeffe lays out its strategy. Try BoF Professional for 30 days for $1/£1 JOIN IN OTHER NEWS Live Blog: Vice President-Elect Kamala Harris Wears Suffragette White for Acceptance Speech Pandora's Turnaround Leaves Short Sellers Burned Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom