Join us on Wednesday, November 20 at 17:00 BST / 12:00 EST
Dear Reader, With a community exceeding 1 billion individuals, TikTok is a critical channel for fashion and beauty brands to reach new and established audiences — and tap into the ever-evolving zeitgeist.
Join us on Wednesday, November 20 at 17:00 GMT / 12:00 EST for our next #BoFLIVE with Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, co-founder and co-chief executive of cultural marketing agency Good Culture Inc., which works with brands like Marc Jacobs, Good American and Alo Yoga. They join BoF's Sophie Soar to unpack BoF's latest white paper, "Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy."
In this session, Maloof, Mitchell and Soar will dive into how fashion and beauty brands can better leverage their presence on the entertainment platform to bolster their strategic marketing approach. This #BoFLIVE is brought to you in partnership with TikTok and is open to all, simply register below to secure your spot. |
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Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy In partnership with TikTok, BoF's latest white paper shares exclusive internal insights and strategic analysis to identify how businesses can optimise their brand and product marketing performance on TikTok. |
| The State of
Fashion 2025 The ninth annual State of Fashion report by McKinsey & Company and BoF Insights reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download your free copy now. |
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| AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. |
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