Is Your Marketing Tech Stack Helping or Hurting Your Strategy?

A Marketer's Guide to Tackling GTM Bloat

From Overgrown to Optimized: A Marketer's Guide to Tackling GTM Bloat Read the Blog With today's constant innovations in new technology, it's easy for your tech stack to grow out of control. But how do you know if your tools are actually helping or hindering your efforts? Our latest blog, "From Overgrown to Optimized: A Marketer's Guide to Tackling GTM Bloat," dives into the challenges of managing a bloated Go-to-Market (GTM) strategy and offers practical steps to streamline your marketing tech for better efficiency and performance. In the blog, we cover: How to recognize the symptoms of GTM bloat Why addressing it is critical for both team productivity and customer experience First steps to trim your tech stack without losing essential tools Ready to optimize your marketing stack? We hope this guide helps you streamline your approach and improve your ROI. Read the Blog Campaign Monitor by Marigold | Cheetah Digital by Marigold | Emma by Marigold | Marigold Liveclicker | Sailthru by Marigold | Selligent by Marigold | Vuture by Marigold © Marigold Inc. All Rights Reserved Terms & Privacy Policy Marigold, Inc., 11 Lea Avenue, Nashville, TN 37210 Unsubscribe