The Big Opportunity in Reselling Returned Goods; This Week: Burberry's New Strategy
WHAT YOU NEED TO KNOW TODAY: MONDAY, NOVEMBER 11, 2024 | | | Dear BoF Community, Today, we are excited to release The State of Fashion 2025 by McKinsey & Company and BoF Insights, the data and advisory team at The Business of Fashion. Fashion executives are feeling pessimistic about 2025. A long-expected post-Covid spending slowdown has arrived, while geopolitical tensions remain high. But there are still pockets of opportunity in promising new markets, in underserved customer groups and at new frontiers in customer experience, powered by artificial intelligence. Download The State of Fashion 2025 now to explore the 10 themes that will define the industry in the year ahead. And join us at BoF VOICES 2024 on Wednesday November 13 at 10:30am GMT as we go deeper into the findings of the report. Sign up here to register for our global livestream, beginning tomorrow. Imran Amed, Founder and CEO, The Business of Fashion Plus, also in today's BoF Daily Digest newsletter: |
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| | By Imran Amed, Gemma D'Auria, BoF Insights and McKinsey & Company |
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| Milanese Momentum: How The Attico Turned Buzz Into Longevity | When Gilda Ambrosio and Giorgia Tordini founded their womenswear brand in 2016, the Italian designers generated both buzz and business instantly, landing 140 stockists and an approximately 80 percent sell-through rate in their first year. "We didn't expect the success, the recognition and the interest from the industry and even from our customers," Tordini told BoF. "We wanted to give a very specific, precise idea and concept. And from there, of course, there has been a very big evolution." Eight years on, having navigated a global pandemic and on-going economic and market uncertainty, BoF sits down with The Attico's leaders to learn about how they built a brand with creative and commercial longevity. | | |
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