Thursday, June 6, 2024

Leaky Google + Wonky AI Overviews 

            
Moz Top 10
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"You'll find the most thoughtful commentary in this edition on the Google leak, the AI Overview fiasco, and fallout from the recent update. Want more? Don't miss the highlights from MozCon 2024!"

- Miriam Ellis, Local Search Data Scientist, Moz



What We're Reading:
 

Mike King brings us commentary on one of the major SEO events of 2024: a massive Google leak.
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4 Insights From the Google Leak — Whiteboard Friday


Cut to four main takeaways from the Google Leak with Tom Capper's quick and info-packed video.

AI Overview's Dangerous Fails + a Life Lesson


Miriam Ellis rounds up some of the worst AI Overview examples and sets them in the context of human gullibility and vulnerability.

SEOing Into Google's AI Overviews


AI Overviews are problematic, but Barry Schwartz rounds up how SEOs are trying to earn inclusion in them.

Google Just Updated its Algorithm. The Internet will Never be the Same


BBC Tech columnist Thomas Germain asks whether Google is making moves that will "save the web or destroy it".

MozCon Day 1 Recap


Visit the Moz Blog for all the highlights of both Day 1 and Day 2 of MozCon 2024.

Google March 2024 Core Update Case Study: A Tale of Four Tremors, Reversals, and a Great Example of the Counterbalancing of Systems


Have clients flailing from recent updates? Glenn Gabe's comprehensive coverage will fascinate you.

8

New SAB Local Ranking Factor


Commentary from NearMedia on Darren Shaw's discovery of a possible new local ranking factor.

9

Why You Should be Asking for Reviews by Phone


This thread of tips from Darren Shaw emphasizes how the phone call follow-up scenario supports a better rate of review acquisition.

10

Save Hours With this Simple Link Building Trick


Some tactics are so simple, they're easily overlooked. Spend a minute reading this piece by Joy Hawkins for a quick and useful takeaway.

 

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