Join us on Thursday, January 18 at 16:00 GMT / 11:00 EST
Dear Reader, Capitalising on sport's soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand's target consumers.
This is your reminder to join us on Thursday, January 18 at 16:00 GMT / 11:00 EST as BoF's Marc Bain and Daniel-Yaw Miller, alongside PWC's UK Sports Leader, Clive Reeves and Tech, Culture and Formula One Commentator, Toni Cowan-Brown, explore the dynamic intersection between fashion and sports and its potential for creative brand engagement, both on and off the playing field.
This masterclass is for BoF Professional All-Access Members. If you are not a member you can join now for just £1/$1/€1 with our 30-day risk-free trial. |
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| Download the case study to learn about the different approaches Tag Heuer, Hugo Boss and start-up The Edit Ldn are taking to build high-performing sports marketing portfolios. | |
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| AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. |
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