Gap, Moncler and Casablanca are hiring.
Kicking off 2024, BoF Careers shares key learnings for fashion professionals from BoF and McKinsey & Co.'s eighth annual State of Fashion report for 2024. Design: Technical outdoor wear has been propelled by consumers' post-pandemic embrace of healthier lifestyles and is likely to accelerate even further in 2024. More brands will forge ever-closer ties between style and utility. Discover design jobs on BoF Careers. Marketing: 71 percent of fashion executives plan to spend more on brand marketing in 2024 than 2023 in a bid to cultivate emotional connections with customers, while only 46 percent intend to do so for performance marketing. Find marketing jobs on BoF Careers. Retail: For expanding physical footprints, the US, Middle East and Asia Pacific stand out as priorities. Luxury's global retail sales growth is forecast to slow while non-luxury retail sales growth will remain steady. Explore retail jobs on BoF Careers. PR & Communications: Over 40 percent of consumers prefer fashion influencers who are relatable and authentic. Working with these personalities will require an emphasis on video and a willingness to relinquish a degree of creative control. Search PR & comms jobs. Buying & Merchandising: Travel is projected to exceed pre-pandemic flows for the first time in 2024, and 40 percent of travellers are willing to spend half or more of their travel budget on a highly curated moment or experience. Browse buying & merchandising jobs on BoF Careers. E-Commerce & Tech: 2023 was a big year for Gen AI, with 73 percent of fashion executives saying it will be a priority for their businesses in 2024. Meanwhile, e-commerce activity is expected to pick up after a post-pandemic slowdown. Explore e-comm and tech jobs on BoF Careers. Production: As upstream supply-chain activities account for the majority of carbon emissions in apparel, there may be a sharper focus on decarbonising material and garment production. Search production jobs on BoF Careers.
Plus, discover the best jobs on BoF Careers and read the latest insights from BoF, handpicked for fashion's creative talent. | |
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| | By Imran Amed and Achim Berg | | | |
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| The State of Fashion 2024 | The global fashion industry is at a fragile inflection point as we enter 2024. From economic and geopolitical pressures to the intensifying climate crisis, fashion leaders must approach this year with caution, whilst zeroing in on opportunities such as generative AI for growth and innovation. Download the eighth edition of our highly-anticipated annual report produced in partnership with McKinsey & Company for free now.
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