Sunday, September 3, 2023

In Graphic Detail: Smartphone market

 

in graphic detail

September 4, 2023

 

tablets

Hanging on


📱 According to the International Data Corporation (IDC), the Philippine's smartphone market declined by 2.1% year over year and 20% quarter over quarter bringing in 4.2 million units in 2Q23. This rate of decline is slower than previous period.


📱 Transsion took a sizeable lead, accounting for 38% of total shipments in 2Q23 and retaining the top spot for two consecutive quarters. This was driven by its increased channel coverage throughout the country and multiple model launches.


📱 Though inflation in the Philippines is slowing down, consumer appetite for spending remains cautious in the face of higher prices of goods and economic uncertainty. IDC expects more competition and growth in the lower-price segments.

 

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