Thursday, August 31, 2023

Your Summer Roundup

Dear Reader,

If you haven't had the chance to catch up on the latest coverage from BoF this summer, we've curated a range of essential content to ensure you have the latest insight on major industry developments as we head into the remaining months of 2023.

Key news and analysis ranging from Tapestry and Capri's mega-merger to the Barbie fashion phenomenon
A new BoF Case Study exploring the opportunities and challenges of generative AI for fashion businesses
Two Masterclasses sharing expert perspectives on China's luxury shoppers and generative AI, now available on-demand

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This Summer's Most Popular News and Analysis

Tapestry and Capri's $8.5 Billion Mega-Merger

By putting brands like Coach, Michael Kors and Versace under one roof, the combined company could create something the industry has long lacked: an American accessible-luxury giant.

Why Brand Awareness Is DTC's New Challenge

Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now, they need to come up with new strategies to attract customers and drive growth.

The Barbie Phenomenon, From Mattel to Chanel

There's been no shortage of retail and fashion collaborations with this summer's hottest film as Mattel elevates its flagship brand.

How Logo-Free Luxury Is Reshaping Fashion

Rising interest in understated, classic style offers hope for smaller heritage houses. Can big brands from LVMH and Kering adapt?

The Complete Playbook for Generative AI in Fashion

In this case study, early adopters of generative AI in fashion and beauty unpack the opportunities and challenges of putting this potentially transformative technology to use.