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Saturday, July 15, 2023
When consumers boycott your product
The drama around the #1 marketing disaster of the decade continues.
In case you missed it, here's the long story short:
Bud Light's core consumer base didn't like its transgender ad campaign, and the brand finally dropped out of America's "Top 10 beer brands" list after a multi-month boycott.
The brand's stock has been range bound for a while. But we won't know the extent of the damage until its parent company Anheuser-Busch releases earnings on July 27th.
The truth is Anheuser-Busch is the world's #1 brewer and sells more than 100 beer brands in the U.S. alone. So, I don't think the boycott will hit the company hard.
Still, if earnings reveal lower-than-expected numbers for the Budweiser division…
There'll be a few profit opportunities as big money flows in and out of companies based on their decision to include or exclude L.G.B.T.Q communities in their ads.
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