Pharrell’s Louis Vuitton Debut

Nike's New Video Game; SuperSolid to Launch Brand Incubator at PFW

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, JUNE 21, 2023 Pharrell's debut show on Paris' Pont Neuf with Louis Vuitton was as much about the clothes as it was about the overall spirit of the brand. Tepid results from this month's 618 shopping festival in China are down to subdued consumer sentiment and signs of an economic slowdown. Topicals founder Olamide Olowe talks about what it takes to win with Gen-Z for The State of Fashion: Beauty. Fashion consultancy SuperSolid Studio has raised new funding to launch a brand incubator programme. Nike launched "Airphoria," a digital world within Fortnite that makes use of new design tools.

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FASHION WEEK Pharrell at Louis Vuitton: When Fashion Became Entertainment By Angelo Flaccavento

The creative polymath's debut show on Paris' Pont Neuf aimed to cement Louis Vuitton's positioning as a purveyor not just of fashion, but culture writ large. READ MORE

CHINA Explainer: Why Consumer Sentiment Remains Subdued in China By Tiffany Ap

A real estate slump, high youth unemployment and lingering anxiety over Covid-19 are some of the factors behind the tepid results from this month's 618 shopping festival. READ MORE

BEAUTY Topicals' Olamide Olowe on Connecting With the Gen-Z Shopper By Diana Pearl

For The State of Fashion: Beauty, the skin care label's founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals' fan base. READ MORE

RETAIL SuperSolid Studio to Launch Brand Incubator at Paris Fashion Week By Daniel-Yaw Miller

The fashion consultancy raised a seed funding round led by Net-a-Porter founder Carmen Busquets to support emerging designers. READ MORE

TECHNOLOGY Nike and Fortnite Level Up Their Partnership By Marc Bain It's the most immersive branded fashion experience in the popular game yet, even if you still can't wear .Swoosh sneakers on a Fortnite avatar. READ MORE

Hong Kong's Biggest Mall Amps Up Luxury Appeal to Compete for Shoppers READ MORE

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The Role of Retail in Brand Building Today BoF hosted a thought-leadership panel in partnership with The Whiteley London, discussing best-in-class for SMEs to build brand through retail. The panel featured Rebecca Morter, founder of Lone Design Club; Ruth Jacob, course leader for MA Global Fashion Retailing at London College of Fashion; and Diane Wehrle, marketing director at Springboard, sharing their insight on consumer behaviour, events, technological integration and omnichannel engagement. "The younger generation has grown up shopping online, so they understand convenience. They don't need to go [buy] a product they know how to buy online. What they want, as social creatures, is experience, community and storytelling," explained Rebecca Morter at the event. READ MORE

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