Join us on Wednesday, June 14 at 16:00 BST / 11:00 EDT
Dear Reader, How does Hermès use handbags to power its $12 billion business? Its unique approach to supply chain, design, communications and retail has allowed it to create stability and self-determination in a fast-moving, competitive fashion market. Blockbuster demand for iconic styles like the Birkin and Kelly has enabled the French leather goods house to face down rivals and become a global megabrand while holding onto its understated, exclusive positioning.
This is a reminder to join us on Wednesday, June 14 at 16:00 BST / 11:00 EDT for our latest Masterclass, taking a deeper dive into BoF's Inside Hermès' Best-in-Class Leather Goods Strategy case study. Luxury editor Robert Williams, along with fashion historian Alexandre Samson, head of contemporary design at Palais Galliera and Michel Campan, a luxury consultant, will unpack lessons for brands at every scale. Access to BoF Masterclasses is for BoF Professional members. If you're not already a member, join now with our £1/$1 30-day trial. |
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| BoF's latest case study explores how the French company has grown into a luxury powerhouse with €12 billion in annual sales. |
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