The Men’s Jewellery Boom, Explained

How Hotels Can Play a Role in Luxury Brand Extensions; Chanel, Timothee Chalamet and Changing Ideas of Masculinity

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, MAY 19, 2023 The menswear boom and shifting gender norms are driving a spike in men's jewellery sales. As the travel industry rebounds, BoF Insights explains how hotels can play a big role in luxury brand extensions. Chanel is recognising how male beauty ideals have changed by making Timothée Chalamet the new face of Bleu de Chanel, writes Rachel Strugatz. Montana became the first US state to ban TikTok, though the law is expected to face legal challenges. Farfetch shares soared after the online marketplace reported better sales and a smaller loss than expected. Burberry shares fell after it reported a slowdown in the Americas overshadowed a rebound in China.

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RETAIL What's Driving the Men's Jewellery Boom? By Daniel-Yaw Miller

Menswear has a hot new category: signet rings, beaded bracelets and silver chains — a trend driven by shifting gender norms and the overall casualisation of fashion. READ MORE

MARKETING BoF Insights | How to Tap Into the Enduring Appeal of Branded Luxury Hotels By Benjamin Schneider and Rawan Maki

As global travel continues its post-pandemic recovery, BoF Insights explains how hotels and resorts are helping luxury brands from Bulgari to Gucci stay close to their customers, even when they're on the road. READ MORE

BEAUTY Chanel, Timothée Chalamet and the Changing Idea of Masculinity By Rachel Strugatz

The luxury brand is the latest to put a hot young star at the forefront of its advertising efforts, but what's most compelling is what the partnership says about male celebrity today. READ MORE

Montana's TikTok Ban: Why Has It Happened and Will It Work READ MORE

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NEWS BRIEFS Farfetch Returns to Sales Growth Lululemon Takes Minority Stake in Recycling Tech Company Apparel Makers in Cyclone-Hit Bangladesh Consider Expensive Airlifts for Exports Canada Goose Caution on US Eclipses Upbeat Annual Sales Forecast Alibaba Misses Revenue Estimate, Approves Cloud Unit Spinoff Burberry Americas Slowdown Sours China Rebound

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