Why Sports Need Fashion More Than Ever

China Rebound Fuels LVMH Sales; Universal Standard Acquires Workwear Brand Henning

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, APRIL 13, 2023 LVMH reported a 17 percent rise in first-quarter sales as China rebounded from Covid-19. Major League Soccer tapped streetwear designer Guillermo Andrade as its "creative advisor," the latest example of deepening ties between the worlds of sport and fashion. Universal Standard acquired the plus-size workwear brand Henning. The fashion industry has a love-hate relationship with AI-generated memes like "Harry Potter by Balenciaga."

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LUXURY LVMH Sales Lifted by Strong Chinese Rebound in First Quarter By Reuters

The figures for LVMH offered the first snapshot of the scale of the Chinese rebound after lockdowns in the country dented sales at the end of 2022. READ MORE

RETAIL Do Sports Leagues Need 'Creative Directors'? By Daniel-Yaw Miller

Major League Soccer tapped streetwear designer Guillermo Andrade to be its creative advisor, hoping his cultural cachet will make the sport more popular in the US. READ MORE

RETAIL Universal Standard Acquires Plus-Size Workwear Brand Henning By Cathaleen Chen The label founded by Lauren Chan will fold into the larger direct-to-consumer retailer and Chan will join the company as head of brand partnerships. READ MORE

TECHNOLOGY AI Marketing Stunts Are Here. Is Fashion Ready? By Marc Bain

It's only getting easier to create AI-generated content like the Balenciaga-Harry Potter mashup, but whether brands should be concerned about how their images are used or try to get in on the action themselves is up for debate. READ MORE

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