How Brands Can Crack Personalisation

Behind Fashion's Matching Set Obsession, Spring Travel Outlook

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WHAT YOU NEED TO KNOW TODAY: MONDAY, APRIL 3, 2023 Despite advancements in AI software, fashion brands still struggle to implement e-commerce personalisation. The matching set has become a fashion staple because it's easy for consumers to style and easy for brands to produce. As the peak travel season approaches, fashion can't count on tourists to boost sales like they did last year. The Business of Fashion is seeking candidates for a six-month reporting fellowship designed to empower aspiring Black journalists.

TOP STORIES

DIRECT-TO-CONSUMER Will Brands Ever Get Product Recommendations Right? By Malique Morris

The technology that exists for brands to offer customers individualised online shopping experiences is expensive and complex. But some start-ups are finding ways to personalise product recommendations and more. READ MORE

RETAIL How Matching Sets Took Over Fashion By Joan Kennedy

The convenience and visual impact of sets have made the category an enduring staple among consumers and retailers alike, but current market circumstances are giving them a boost. READ MORE

RETAIL Fashion Can't Count on Tourists to Come to the Rescue Again By Brian Baskin

Vacation destinations are gearing up for another huge year, including the return of Chinese travellers for the first time since the pandemic. But whether tourists will splurge on fashion like they did last year is less clear. READ MORE

WORKPLACE & TALENT BoF Seeks Applicants for Third Annual Black Journalists Fellowship By BoF The Business of Fashion is seeking candidates for a six-month, part-time, paid reporting fellowship with our editorial team, designed to empower aspiring Black journalists. READ MORE

What Is Lemon8 and What Are Its Links With Under-Fire TikTok READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

PARTNER CONTENT

Invisible Collection on the Future of Interior Design in Fashion Retail Vying for the attention of increasingly sophisticated consumers impacted by the downturn, fashion brands and retailers need to deliver exceptional in-store experiences. To discover how store interior design is innovating to increase sales and community engagement, BoF sits down with Invisible Collection co-founder Isabelle Dubern-Mallevays.  "The big shift is the look and feel of retail spaces from intimidating, highly conceptual settings that looked fantastic yet uninviting, to warm, inspiring home-like decors," Dubern-Mallevays told BoF.  READ MORE

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