The Athleisure-fication of Everything

H&M's Surprise Profit, Would You Buy Lube From a Celebrity?

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, MARCH 31, 2023 Athleisure's comfort-first approach to fashion is infiltrating all sorts of categories, from trousers to formalwear, even as the trend itself fades. H&M posted a surprise profit from cost-cutting and its upped stake in resale platform Sellpy. Christina Aguilera is the latest famous face to back a sexual wellness line, an emerging frontier for both beauty and celebrity branding. Sephora is partnering with Zappos to sell beauty products through the Amazon-owned e-commerce site.

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RETAIL The Athleisure-fication of Everything By Cathaleen Chen

Demand for leggings and sweats may have peaked, but the pandemic's comfort-first aesthetic is hardly dead. It's simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits. READ MORE

SUSTAINABILITY H&M Aims for Faster, Stronger, Circular Business By Sarah Kent

The Swedish fast fashion giant posted a surprise profit in the first quarter, in part due to its increased stake in resale platform Sellpy. It offers a glimpse at how the company hopes to decouple its growth from impact. READ MORE

BEAUTY Would You Buy Lube From a Celebrity? By Rachel Strugatz

Christina Aguilera is the co-founder and chief brand advisor of Playground, a line that specialises in sexual wellness – a space that's emerging as the next frontier for celebrity branding. READ MORE

Sephora to Sell Its Beauty Brands with Zappos READ MORE

Tapestry Invests in Alternative Leather Company Gen Phoenix READ MORE

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