Fashion’s Netflix Opportunity

Roblox Surveys Gen-Z on Virtual Fashion, New Luxury Flagships in Montreal

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, NOVEMBER 2, 2022 Netflix is finally offering ads, though the cost may keep many fashion brands from marketing on the streaming service. A majority of Roblox's Gen-Z users have spent $5 to $10 on a virtual clothing item, a survey by the game platform and Parsons found. Victoria's Secret has acquired DTC lingerie brand Adore Me for $400 million. Louis Vuitton and Gucci are opening their first Montreal flagships at Carbonleo's Royalmount development. Plus, join us to hear global experts decipher what lies ahead for our unsteady world. Register for the VOICES 2022 livestream now.

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MARKETING What Fashion Needs to Know About Netflix's New Ad Tier By Malique Morris

Being an early advertiser on the biggest video streamer has its advantages, but there are other factors for brands to consider. READ MORE

TECHNOLOGY What Gen-Z Thinks About Virtual Fashion By Daniel-Yaw Miller

A report by Roblox and Parsons School of Design sets out the myriad opportunities for both traditional and digital designers creating for the metaverse. READ MORE

NEWS & ANALYSIS BoF VOICES 2022 | Session 1: Peak Anxiety in an Unsteady World By BoF Team

Register now to join us for the livestream on Nov. 29, free of charge. READ MORE

Louis Vuitton and Gucci to Open First Montreal Flagships READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Gap Says Russia Deliveries Stopped in March, but Its Clothing Kept Coming Victoria's Secret Acquires Adore Me Big Brands Off Track on Climate Targets as Emissions Rise, Says Report Birimian Ventures Taps African Luxury Brands for Accelerator Shein's US Expansion Adds Pressure for Its Fast Fashion Competitors

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