Writers for a D.C.-based media operation run by prominent Democratic operatives are behind a sprawling network of ostensible local media outlets churning out Democrat-aligned news content in midterm battleground states, Axios' Lachlan Markay and Thomas Wheatley have learned. Why it matters: Behind the patina of independent local news, these sites are pumping out content designed to put a sheen of original reporting on partisan messaging. - It's an increasingly common tactic among political outfits — both Democratic and Republican — looking to give their team a steady stream of positive content that is then used to boost their own electoral communications.
What's happening: A network of at least 51 locally branded news sites has popped up since last year under names like the Milwaukee Metro Times, the Mecklenburg Herald and the Tri-City Record. - The sites are focused on key swing states with elections in 2021 and 2022: Arizona, Colorado, Georgia, Michigan, New Hampshire, Nevada, North Carolina, Pennsylvania, Virginia and Wisconsin.
- Each follows a similar template: aggregated local news content and short write-ups about local sports teams and attractions — interspersed with heavily slanted political news aimed at boosting Democratic midterm candidates and attacking Republican opponents.
The intrigue: "About Us" pages for each of the sites say they're run by a company called Local Report Inc., which was formed in Florida last year. - Their mastheads indicate involvement by another entity: the American Independent, a Washington-based progressive news outfit.
- Six American Independent writers have each contributed to most or all of the Local Report sites, regularly writing stories that exclusively appear on the network.
The American Independent was launched by Democratic operative and fundraiser David Brock, who is also known for founding the left-leaning media watchdog Media Matters for America. - TAI's president, Matt Fuehrmeyer, is a former senior aide at the Democratic Congressional Campaign Committee and to Harry Reid, the late former Senate Democratic leader.
Between the lines: Local Report's stories receive minimal promotion from the sites themselves — they're not boosted through digital ads, and Local Report itself has no online presence beyond its network of TAI-staffed news sites. What they're saying: Jessica McCreight, TAI's executive editor, described its relationship with Local Report Inc. as a "co-publishing agreement," but would not say whether her organization has editorial control over the sites' content. Share this story. |
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