You need to understand the basics behind how stocks work.
Behind every stock ticker is a real company.
A company with a CEO… Employees… Customers, etc.
Now, every single company is in a constant battle to win over the hearts and money of consumers.
That's why you get the rivalries between all sorts of businesses…
- Coca-Cola & Pepsi
- Amazon & Walmart
- Apple & Microsoft
- Dominoes & Papa Johns
- GM & Ford
- And dozens more…
Now pretend you're the CEO of Coca-Cola.
If someone goes and spends $1 on a Pepsi…
…That's $1 in revenue that you missed out on.
And vice versa…
This is why Jeff Zananiri's bread and butter strategy for the past few years has been tied into this secret:
Betting bullish on one stock and bearish on another rival stock (creating a LINK!)
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