How Augmented Reality Could Transform Fashion

Gap's and J.Crew's Diverging Paths, Hermès Outperforms

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WHAT YOU NEED TO KNOW TODAY: SATURDAY, JULY 30, 2022 Gap and J.Crew are on different trajectories following this week's release of Yeezy Gap and Brendon Babenzien's menswear collection. Hermès saw profitability hit a record high in the first half of 2022. Luxury brands have continued to see strong sales of their most expensive products, even as consumers feel the effects of inflation and rising costs. BoF Professional analysis now unlocked for non-members: Aesop perfume master Barnabé Fillon is courting investors for high-end start-up Arpa. Plus, this week on The BoF Podcast, Ommy Akhe, creative technologist, on the way experimenting with new technology could radically reshape products, experiences and habits.

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TECHNOLOGY Ommy Akhe on How Augmented Reality Could Transform Fashion By BoF Team

The creative technologist believes that experimenting with new AR technologies could radically reshape products, experiences and habits. READ MORE

RETAIL J.Crew's and Gap's Comeback Playbooks Couldn't Be More Different. Only One Is Working By Cathaleen Chen

After the pandemic, the American retailers hired big fashion names to breathe life into their brands. But as the collections released this week show, the similarities end there. READ MORE

LUXURY Luxury Thrives Even as Consumers Feel Effects of Inflation, Rising Costs By Reuters Luxury brands including Hermès, Louis Vuitton and Fendi continue to sell their most expensive products, despite an ongoing, global cost of living crisis. READ MORE

BEAUTY The Hottest Perfume Start-Up in Paris By Robert Williams Barnabé Fillion, the multi-disciplinary aesthete behind scents from Aesop and Rick Owens, is using innovative ingredients and tie-ups with the worlds of art and music to fuel his own high-end fragrance venture, Arpa. READ MORE

Hermès Demand for Luxury Watches and Clothes Soars, Boosting Profit READ MORE

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NEWS BRIEFS Hermès is Not Interested in Resale, Says CEO The Crypto Collapse Has Flooded the Market With Rolex and Patek Phillippe Zilingo COO Quits in Latest Blow for Singapore Start-Up EssilorLuxottica Improves Margin in Challenging Market Asos, Boohoo Targeted in UK Greenwashing Probe

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