Can Acne Studios Get Back on Track?

Beauty's Metaverse Problem, The Debrief: What Does Gen-Z Want?

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, JUNE 23, 2022 After two years of flat sales, Acne Studios is betting on new flagship stores and outdoor marketing to reinvigorate growth. Beauty brands have yet to make the case for why they need to be active in the metaverse, writes Rachel Strugatz. This week on The Debrief, senior correspondent Sheena Butler-Young probes the growing tension between industry executives and their Gen-Z employees. Fashion executives of big global brands are investing in tech that integrates digital processes across their organisations to help boost efficiency and profitability. Plus, BoF's latest masterclass series tackles what it will take to fix fashion's supply chains.

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LUXURY Can Acne Studios Get Back on Top? By Tamison O'Connor

The low-key Swedish luxury label built a $285 million business trading in effortless, understated cool. After growth stalled during the pandemic, the brand is shaking up its retail and marketing strategies in a bid to regain consumers' attention and reinvigorate sales. READ MORE

BEAUTY We Don't Need Beauty in the Metaverse — Yet By Rachel Strugatz Beauty brands have a natural edge on TikTok and YouTube but are lagging the fashion industry in making a splash in the virtual world. Without the logos and distinctive characteristics of apparel and accessories, it's unclear how skin care, makeup and fragrance will establish a presence and a purpose in web3. READ MORE

TECHNOLOGY How Technology Is Tearing Down Fashion's Value Chain Siloes By BoF Team and McKinsey & Company Brands that have yet to tap technology like AI and Big Data to integrate their value chains from end to end are missing out on an opportunity to boost efficiency and profitability. READ MORE

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NEWS BRIEFS Mike Ashley's Frasers Raises Hugo Boss Exposure Up to $937 Million Harrods Delays Summer Sale as New Season's Goods Slow to Arrive Douyin Deal With Shanghai Fashion Week Yields Results JD Sports Annual Profit More Than Doubles

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PODCAST The Debrief: Fashion Execs on Managing Gen-Z By BoF Team

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