Introducing The State of Fashion: Technology

Stylists Zadrian Smith and Sarah Edmiston Challenge Fashion's Power Structures

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, MAY 3, 2022 Dear BoF Community, From AI to NFTs, the pace of technology advancement across the fashion industry is gathering momentum. Ahead of tomorrow's BoF Professional Summit: New Frontiers in Fashion and Technology, today we release a special edition of The State of Fashion dedicated to technology. Created by The Business of Fashion and McKinsey & Company, The State of Fashion: Technology report is your guide to all of key technologies shaping fashion, including a forecast of the top-line impact of the metaverse over the next two to five years. Download The State of Fashion: Technology to learn about the 5 critical technology themes you need to understand to bolster your business. Register now to reserve your place to join the BoF Professional Summit taking place virtually at 9:30am New York, 2:30pm London and 3:30pm Paris time tomorrow. (If you are not an All-Access member, you can take advantage of our 30-day trial to experience all of the benefits of a BoF Professional membership or upgrade your membership here.) Very few remaining spaces are available to attend the Summit in person to hear from technology visionaries including Natalie Massenet and RTFKT's Benoit Pagotto at the Times Center in New York. Purchase your ticket here. We hope you will join us and look forward to leading a global conversation on fashion and technology tomorrow. Imran Amed Founder and Editor-in-Chief

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NEWS & ANALYSIS The State of Fashion: Technology — Download the Special Edition By Imran Amed and Achim Berg The special edition of The State of Fashion report by The Business of Fashion and McKinsey & Company explores the great tech acceleration gripping the industry. Download the full report to understand the key imperatives that are spurring top brands and retailers to ramp up investments in technologies from AI to blockchain, to both address pain points and boost their competitive edge. READ MORE

MARKETING & PR At the Met Gala, the Red Carpet Was Disrupted By the Real World By Lauren Sherman and Alexandra Mondalek

The party's Gilded Age theme played out as attendees took the era's opulence — and inequalities — to heart, while news of the Supreme Court's intention to override Roe v. Wade drastically changed the online conversation in a matter of minutes. READ MORE

MARKETING & PR The Duo Shaking Up the Business of Celebrity Styling By Melissa Magsaysay

Stylists Zadrian Smith and Sarah Edmiston, who work with the likes of Ariana DeBose and Naomi Scott, are pushing fashion houses to diversify. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Wella Company Acquires Hair Care Brand Briogeo H&M Aims to Trace More Than 200 Million Garments by End of 2022 Karl Lagerfeld Owners Sell Brand to G-III in $210 Million Deal

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Meet the Brands Reshaping Retail It's here: Sailthru's 2022 Retail Personalisation Index. This is the industry's largest study on the modern marketing and personalisation capabilities of today's top retail and e-commerce leaders. Sailthru has analysed more than 500 brands and surveyed 5,000 consumers to reveal the top 100 brands leading the way in marketing personalisation. Get your copy to learn how brands like Thrive Market, Sephora, DSW, and more are reshaping the retail experience. LEARN MORE

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com