The Upstarts Disrupting the Activewear Market

Kering's Upcoming Earnings, Creating a True Luxury Beauty Brand

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WHAT YOU NEED TO KNOW TODAY: MONDAY, APRIL 18, 2022 Start-ups are disrupting the $384 billion activewear market through specialised products and a grassroots approach to marketing. With Gucci back on track, Kering will now look to boost growth at Bottega Veneta and sustain momentum at Saint Laurent. BoF Professional analysis now unlocked for non-members: Creating a true luxury beauty brand requires more than clever marketing and high prices, writes Rachel Strugatz. Discover the commercial potential of NFTs within the fashion industry at the BoF Professional Summit on May 4. Sign up here.

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RETAIL Activewear's Biggest Disruptors By Daniel-Yaw Miller

Breaking into the $384 billion sports apparel market is no easy task, but fast-growing start-ups are stealing market share by creating specialised, fashion-forward products around underserved interests. READ MORE

LUXURY What's Next for Kering? By Brian Baskin

This week, everyone will be talking about Kering's first-quarter results and the latest fashion documentary, about the rise and fall of Abercrombie & Fitch. READ MORE

BEAUTY What Makes a Luxury Beauty Brand? By Rachel Strugatz New beauty lines gravitate toward "affordable" or "luxury" branding, but often get stuck somewhere in between. Finding a way out of the mushy middle requires a unique product and attention to detail. READ MORE

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Burberry Is Hiring Global opportunities at Burberry include a Talent Acquisition Manager and a Merchandiser in London, a Product Development Assistant in Florence, a Wholesale Planner in New York and an Assistant Merchandiser in Seoul. Founded in 1856 with its signature outerwear, Burberry is a quintessentially British brand. Headquartered in London and with offices across Europe, The Americas, Asia and South Asia Pacific, it has grown from trenchcoat maker to become one of the most widely known luxury fashion houses in the world. VIEW JOBS

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