Sunday, April 17, 2022

🍔 Axios AM: Inflation's burger bite

Plus: Student video gets action | Sunday, April 17, 2022
 
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Axios AM
By Mike Allen · Apr 17, 2022

🐣 Happy Easter! A sacred trifecta: This weekend is the rare convergence of Easter, Passover and Ramadan. In this time of war, wishing you a day of peace.

  • Today's Smart Brevity™ count: 943 words ... 4 mins. Edited by Jennifer Koons.
 
 
1 big thing: Axios Local Big Mac Index
Data: The Economist, Bureau of Labor Statistics, Axios research. Chart: Simran Parwani/Axios

Fast-food prices are up 7.2% from a year ago — the biggest jump since 1981, Axios Richmond's Karri Peifer writes from a new report from the National Restaurant Association.

  • Full-service restaurants are up 8%.

Why it matters: Gas prices have gotten the most fanfare. But families of all incomes are finding that everything costs more.

🍔 Dig in: Big Mac prices have risen a whopping 40% in the past 10 years, according to The Economist's Big Mac Index, which has been measuring the price of a burgers around the globe since 1986.

Data: Economic Policy Institute, Axios research. Chart: Simran Parwani/Axios

💡 So we decided to build our own Axios Local Big Mac Index, showing the price of Mickey D's flagship burger in all our Axios Local cities — the 14 current ones and our 11 coming-soon ones.

  • We compared those prices to the local minimum wage.

Austin, where the minimum wage is $7.25 an hour, is home to the cheapest Big Mac in Axios Local land — $3.75.

  • 200 miles away, in Dallas — with the same minimum wage — a Big Mac goes for $5.69.

Seattle — where the minimum wage is $17.27 an hour — has the priciest Big Mac in our survey at $6.39.

  • A Big Mac in San Francisco, where the minimum wage is $16.32 an hour, sells for $5.79
  • In New York, where the minimum wage is $15 an hour, a Big Mac can be found on Broadway for $4.95.

Share this story ... Get Axios Richmond, coming May 31 ... Take the Local.

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2. 🪖 Ukraine lessons reshape Army drills
Army vehicles on a ridge of Fort Irwin, Calif., last week as soldiers from 2nd Brigade, 1st Cavalry Division, prepare to attack a mock enemy. Photo: Lolita C. Baldor/AP

In California's dusty Mojave Desert, the U.S. Army is already using lessons learned from the war in Ukraine as soldiers prepare for future fights against Russia or China, AP's Lolita Baldor writes.

  • In an exercise she watched last week, role-players spoke Russian. The enemy force that controlled the fictional town of Ujen was using a steady stream of social media posts to make false accusations against the American brigade preparing to attack.
  • The training scenario for the next brigade, coming in a few weeks, will focus on how to battle an enemy willing to destroy a city with rocket and missile fire in order to conquer it.

Why it matters: "The Russia-Ukraine experience is a very powerful illustration ... of how important the information domain is going to be," said Army Secretary Christine Wormuth, who spent two days watching an Army brigade wage war against fictional Denovian forces.

  • "We've been talking about that for about five years. But ... this is a world war that the actual world can see and watch in real time."

The exercise is using more drones by friendly and enemy forces, both for surveillance and attacks. So forces try to tuck into the terrain.

  • "If you can be seen, you can be shot," said Army Col. Ian Palmer, the brigade commander,

Share this story.

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3. 🐦 Musk keeps rattling Twitter's cage

Via Twitter

 

Elon Musk, replying to a tweet about Twitter board members' stock holdings, tweeted yesterday that the board's economic interests ''are simply not aligned with shareholders."

Then he took another mischievous shot (above).

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A message from Google

Google is helping American small businesses grow
 
 

In 2021, Google digital tools helped increase $617 billion in economic activity for millions of small businesses.

Digital tools include: Google Search, Google Play, Google Cloud, YouTube, Google advertising tools, and more.

View the 2022 Google Economic Impact Report.

 
 
4. 🕊️ 1,000 words
Photo: Alessandra Tarantino/AP

Pope Francis' popemobile drives through the crowd of faithful at the end of the Catholic Easter Sunday mass he led in St. Peter's Square today.

  • For many Christians, this weekend marks a return to in-person worship for the first time in two years. Keep reading.
Photo: Marko Djurica/Reuters

And a reminder of what His Holiness called an "Easter of war":

  • Russia shelled this oil refinery in Lysychansk, eastern Ukraine, yesterday.
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5. 🎒 Student video gets adults' attention

Screenshot via Druid Hills High School Parent-Teacher Organization. Permission granted

 

Students at Druid Hills High School in DeKalb County, outside Atlanta, prompted county and state action by posting a now-viral video documenting decrepit conditions at their historic school.

  • The school has "a stately brick building in a well-to-do neighborhood near Emory University" — and was a backdrop in the 2000 football movie, "Remember the Titans," starring Denzel Washington, notes Bill Torpy, a Metro columnist for The Atlanta Journal-Constitution.

The video was made with iPhones. Townes, a senior, shows us a lunch area that he says floods with human waste when it rains. Liam, a senior, demonstrates the missing door on a men's toilet.

  • Harley, a sophomore, gives a tour of leaks over stalls in a women's bathroom. (Only one of the four has a lock, she says.) Montrice, a JROTC student, says she walks outside to avoid the smell.

The AJC's Torpy calls it "a fine example of strategic guerilla marketing": "The fact that those students giving the tour were multi-racial was critical in a county long split by racial, economic and regional differences."

  • School Board Chairwoman Vickie B. Turner told Torpe she supports students "finding their voice and speaking up for injustice. But I think these students are being used as pawns in an adult game. ... [W]e have other schools that have many of those same challenges."

The chair mentioned McNair High, a school in South DeKalb with almost entirely Black students: "The squeaky wheel gets the oil. But that's not how we operate as a board."

  • We'll see. A resolution "to modernize Druid Hills High School" is on the agenda for tomorrow's school-board meeting.

Watch the video.

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6. 📷 Parting shot
Photo: Tom Manatos via Twitter. Used by permission

"Rainbow into the U.S. Capitol," shot yesterday by Capitol alumnus Tom Manatos while his family was stuck in traffic on I-395. Ya never know!

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A message from Google

Google is helping small businesses like Junk Platoon grow
 
 

Todd Temaat owns Junk Platoon, a junk removal service in Oklahoma City. He uses digital tools from Google to help run his business.

More than 10% of Junk Platoon's total sales resulted from Google Ads since April 2021.

See your state's impact report here.

 

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